The New York Police Department's Twitter campaign encouraging people to tweet photos with the city's police officers went terribly wrong on Tuesday.

Instead of tweeting positive pictures with the officers under the hashtag #myNYPD, a number of disgruntled and contemptuous New Yorkers bombarded the hashtag with photos displaying police brutality and misconduct.

For instance, a user named @Nycresistance posted a photo of a man and woman lying on the ground with two officers pulling on their legs with the caption "Police help couple do yoga with proper form."

Likewise, @OccupyWallStNYC tweeted an image of officers holding a man, who appears to be screaming with his arms behind his back on top of a car, along with the caption: "Free Massages from the #NYPD. What does YOUR Police Department offer?" 

"The #NYPD will also help you de-tangle your hair," tweeted @MoreAndAgain, posting a photo of a cop pulling the hair of a woman who appears to be handcuffed.

One user even went as far as to criticize the NYPD for coming up with the campaign in the first place.

"I feel like at least one person at @NYPDnews should've seen this whole #MyNYPD thing backfiring. Like, seriously guys. It's the internet," @MattMarkiewicz wrote.

However, not all of the responses shed a dark light on the City's finest. Some people, like @poshwonderwoman, tweeted a pic showing a woman posing alongside three smiling officers with the caption: "My photo from my ride along with the boys from the 90th pct." 

Nevertheless, despite the overwhelmingly negative response, the NYPD doubled down on their decision to start the trending topic.

"The NYPD is creating new ways to communicate effectively with the community. Twitter provides an open forum for an uncensored exchange, and this is an open dialogue good for our city," NYPD spokeswoman Deputy Chief Kim Y. Royster said, according to the New York Daily News.