Gucci recently stirred questions with the latest campaign video for their Spring/Summer 2016 collection. The short film reportedly promotes drug addiction and prostitution because it contains similarities to the classic cult film "Christiane F - Wir Kinder vom Bahnhof Zoo" or in English translated as "We Children of Banhoff Zoo," per Mail Online. 

According to the publication, Gucci's Spring/Summer 2016 campaign video has one scene that referenced the movie. The models running through the hallway in their floral-printed outfits reportedly showed a similarity to a specific scene in the film.

In "Christiane F - Wir Kinder vom Bahnhof Zoo," a group of friends ran through the halls of Berlin's Europa Centre during a police chase and they escape to the rooftop. This is also what's featured in Gucci's promotional video.

One of the brand's campaign photo also referenced to the movie. Mail Online showed a picture of three models standing inside a bathroom. One of the female models is leaning against a hand dryer. This shot reportedly resembles the scene in the film where the main German actress Natja Brunckhorst, who played Christine, usually passes out for being high on heroin. Gucci's model Polina Oganicheva also resembles the actress.

Viewers who saw Gucci's campaign video for their Spring/Summer 2016 collection also pointed out the similarities to "Christiane F - Wir Kinder vom Bahnhof Zoo" on YouTube. A user named hilley sweet 1 simply wrote, "Christiane f Wir Kinder vom Bahnhof Zoo." Another YouTube user named Josie Rosalyn commented, "I was about to say something about this I thought it was a David Bowie tribute and this reminds me of Christine F."

It's believed Gucci is trying to revive the 1981 cult film with their promotional video. Nick Ede, creative director of EdenCancan, told Mail Online that the campaign video has stirred controversy since it took reference from a movie that talks about prostitution and drug addiction.

"The film is about a heroin addict and her friends who sell themselves for drugs which ultimately leads to the protagonist's attempted suicide. They have used the films imagery and visuals as a starting point to create a homage to the time," he said.

Gucci has yet to comment on the visual references to the German film. According to Huffington Post, the brand didn't intend to promote negative implications with their Spring/Summer 2016 campaign video. They had reportedly only used Berlin as "a raw backdrop to a carefree and hedonistic tale" to bring out the "'80s pop culture" theme of the collection.