There's no place like New York. The sentiment especially rings true for Barneys which is launching a new Chelsea flagship store on the same block of its first shop back in 1923. To commemorate their return to their roots, Barneys is unveiling a new campaign that pays tribute to the greatness of the city and features notable New York icons such as Lady Gaga, Yoko Ono and more personalities.

According to a report from People Style Watch, the luxury retailer's new spring 2016 campaign is entitled "Our Town" and is an ode to the city that never sleeps. Featuring Gaga and other famous New Yorkers, world-class photographer Bruce Weber captured the magic of the city they all love and spoke of his inspiration for the widespread campaign for the brand.

"My affair with New York City began when I first went to the film school at NYU," Weber recalled. "Our school was on top of the Fillmore East and it felt as though anything was possible with the music I heard. Life in the city was so freewheeling then. As I now took photographs and films of my beloved city, I could still feel its embrace and a tear ran down my cheek for a love once lost and again found."

The black-and-white ads held a tinge of nostalgia while still appearing relevant and contemporary. Leading the array of stars, Gaga was captivating in her image with her signature platinum blonde hair, minimal makeup and an oversized denim jacket. Stripped down but striking, the campaign is one that's likely to appeal to street stylers and the fashion set alike.

According to a report from Fashionista, other big names in the "Our Town" campaign include Ono, Helmut Lang, Patti Smith, Cyndi Lauper, the Angulo brothers of "The Wolfpack" documentary, Bobby Cannavale and his son Jake, nightlife personality Ladyfag, New York Fire Department's first female battalion chief Rocky Jones, NYPD detective of the New York Terrorism Task Force Terry McGhee, and more local icons.

The collection of personalities make for an authentic tribute to the city told through its people. It's no less than what New York deserves; after all, it's a huge part of what made the "old Barneys" particularly special, according to a report from Wall Street Journal.

Simon Dooley, Barneys' creative ambassador-at-large, called the downtown community back in the 80s "a small, vibrant universe."

"It was just the most intriguing place -- a groovy place where ideas could develop," he explained about the original Barneys. "It wasn't way up on 57th Street. We could write our own rules, have our own idiosyncratic identity."