Photo content is gradually being replaced by video, as it is one of the most influential forms of promotion these days. And if you are not involved in the creation of video content, you are missing a lot because it is the current trend in SMM and SEO in general. The right strategy, detailing, and timely optimization of this marketing type will help make your business even more successful, and you can learn some tips below.

Target Audience

You need to think through who your target audience is so that your work does not go to waste and your videos are not left without attention. Answer at least the following questions: 

  • Who will watch my video? 

  • What do these people expect from my content? 

  • Will it meet their needs and find a proper response? 

Think about how to create a video as useful as possible to your future clients. Analyze the age of potentially interested people, their gender, place of residence, profession, income level, and more.

Video Design Details

Give an eye to the design of a video and how it is presented on a site and social networks. Come up with interesting and relevant titles, and use descriptions and thumbnails. It would be smart to use corporate colors and other elements of your brand identity when developing the design. Some online tools like create.vista.com allow identifying colors names and codes to generate beautiful color palettes that can be used in various types of on-brand content. Don't hesitate to incorporate your logo or font into videos and web pages where the content is published since this boosts brand recognition.  

Types of Video 

You can use a wide variety of ideas within your video marketing strategy, matching different video formats with a specific purpose: from telling the story of your company (documentary) to customer testimonials or interviews with an expert. Stories about a product (demo video), entertaining clips, and training videos are among the most popular and effective formats. Take into account that animated videos attract attention with their brightness and originality.

Quality and Relevance

The most important thing for any visual material is its appeal and quality. No matter who you shoot videos for, where you publish them, or what you do for promotion, there is a high probability that you will not be able to build trust with a potential client if your videos are low-quality or they do not fit your business.

Photo by Karolina Grabowska from Pexels
(Photo : Karolina Grabowska from Pexels)

Beginning

The first seconds of your video are the ideal part to optimize. This is because viewers decide whether a video is useful to them within this short time. So, you should immediately outline what your material is about and what the viewer gets from watching it. Show the effectiveness of your information by backing it up with examples, data, and a pinch of humor. Then, repeat the initial information but in slightly different wording. You will increase the time watched and viewer interaction by polishing the first 10-20 seconds of your video.

Subtitles 

Your videos should be understandable even without sound. Many platforms have an auto-mute feature, and some users will likely watch a video with the sound turned off at least for a few seconds until they determine if it is worth the time. Therefore, the best solution here is to add captions and subtitles or use dynamic typography. Any of these methods will help attract the attention of viewers and get a response.

Tags

By no means should you forget about tags when publishing a video on YouTube. After all, this is one of the key rules of optimization for two sources. The first one is the platform itself, which tries to provide users with the most relevant videos. The second is search engines, which often show specific videos at the top of search results. Well-written keywords that convey the essence of your material will increase the frequency of impressions and views.

Photo by Szabó Viktor from Pexels
(Photo : Szabó Viktor from Pexels)

Mobile Optimization

If a video is shot exclusively for your site, make sure you have a dedicated adaptive version for portable devices. It should be set up correctly when viewers switch to landscape on their phones. Check that the buttons are visible and easy to press. Your call-to-action needs to work across all mobile devices to get as many interactions and reactions as possible.

In Conclusion

Using video will make your business more transformative and successful. This is a great solution to stand out from the competition and draw attention to your strengths. You can show the inner workings of your business and gain loyalty in return. With the help of video marketing, a personal brand is created faster, its recognition grows, and trusting relationships are built.