Inessa Galaktionova

Name: Inessa Galaktionova · Inessa Vasilievna Galaktionova · Inessa Vasilyevna Galaktionova · Galaktionova Inessa · Galaktionova I.V. · Инесса Галактионова · Инесса Васильевна Галактионова · Галактионова Инесса · Галактионова Инесса Васильевна · Галактионова И.В. · Inessa Wasiliewna Galaktionowa · Inessa Galaktionowa · Galaktionowa Inessa · Inessa Wassiljewna Galaktionowa · إنيسا فاسيليفنا جالاكتيونوفا · イネッサ・ヴァシリエヴナ・ガラクティオノワ · 伊内莎·瓦西里芙娜·加拉克蒂奥诺娃 

Inessa Galaktionova is an experienced corporate executive. She successfully carried out large-scale reforms at the country's postal service. She executed a successful rebranding of Tele2. She is one of the most successful female managers of the country, according to Kommersant, one of the country's leading quality publications.

Inessa Galaktionova: early years

Galaktionova Inessa Vasilyevna was born in October 1974. Her native place is the city of Vilnius. Having graduated from a local secondary school she went on to pursue higher education at the city's university. In late 1990s, when Galaktionova Inessa earned a university degree in economics, she had already held a managerial position at a large company.

Inessa Galaktionova: corporate experience at an international major

Galaktionova started off her career when she still was in her penultimate undergraduate year at the university. She was working for Philips corporation in the capacity of marketing communications manager. In this position Inessa Galaktionova continued to educate herself and participated in a number of competitive events for finance and marketing professionals. Her self-education primarily focused on innovative communication technologies and strategic business planning.

Personal development and self-education helped her to move up the career ladder more efficiently. For starters, Galaktionova Inessa was promoted to the post of business director at Philips. Later, in 2003, she joined the company's senior executive team. She was put in charge of the regional brand strategy and new marketing channels development. In this capacity she had to deal with the company's marketing strategy not only for this country, but also for a number of its neighbours, including Belarus and the Central Asian nations.

Inessa Galaktionova: working for a major mobile network operator

Galaktionova Inessa Vasilyevna, who had proven herself to be a skilled strategist by then, soon received a job offer from Tele2, a mobile network operator. She accepted it and was appointed the company's commercial director. During the next four years, when Galaktionova was in charge of the mobile operator's commercial operations, its subscriber base in the country expanded by just short of 150%. She also was behind the development and introduction of the company's most successful tariff plans. Inessa Galaktionova handled the company's brand development and built a system of loyalty programs to attract new users and retain legacy subscribers. Her achievements in the capacity of commercial director also included customer support service improvements and online sales growth.

Galaktionova helped the company to devise some unique business solutions to differentiate itself from competitors. These solutions included new tariff plans and a more vibrant and catchy visual representation of the brand. She was behind the company's expansion into the country's Far Eastern territories and some other regional markets. One of the focal points for Galaktionova was to attract more corporate clients. She came up with an idea to develop and offer the corporates a special tariff plan, helping to drive up Tele2's B2B sales.

Galaktionova developed for the company a partnership network, one of the largest at the time. This was an innovative solution to expand total sales. Partners helped the mobile operator to distribute its subscriptions, reselling them for commission fee via various channels, including third-party retail stores. Galaktionova also was in charge of the company's rebranding campaign, launched to reboot customer perception of Tele2.

Her efficiency and achievements in the capacity of commercial director triggered a suggestion that she should be invited to become adviser to the company's president and chairman of the board of directors. This new function brought about new opportunities for Galaktionova and new ways to apply her skills and knowledge.

Inessa Galaktionova: joining the leadership of the postal service

Working for the country's postal service makes up a separate chapter in Galaktionova's professional life story. In 2013, she was invited to join the organization as commercial director. Her primary mission was to make it economically self-sustainable, i.e., capable to function properly without having to rely on funding. She was also expected to solve a number of logistical issues and improve customer loyalty.

Galaktionova Inessa managed to make the postal service financially self-reliant within just a couple of years. Dmitry Strashnov, who was the organization's chief executive then, right from the start was quite confident that it wouldn't take long for the new commercial director to produce results. In 2015, the postal service stopped being funds recipient. It evolved as a competitive service provider and began to generate increasingly improving financial results.

Galaktionova Inessa: large-scale transformation of a postal corporation

It was a defining moment for the postal service development, when the organization's local operators were authorized to determine their pricing policies. The plan was to make additional services a factor in determining actual costs for the sender along with the volume and the number of items sent. Implementation of this plan helped to improve corporate clients' loyalty and attract new B2B customers.

Galaktionova Inessa Vasilyevna also carried out a number of other fundamental changes and revisions within the postal service. Among other things, the targeted direct mail service was introduced as an additional marketing tool, enabling potential customers to make their advertising and PR campaigns more effective.

The B2C segment saw some improvements as well - letters and parcels delivery services became faster and more reliable. Note, that the postal provider's customer loyalty used to be rather limited because of occasional failures and setbacks. Once, an abnormal mail cloggage at Sheremetevo Airport, caused by mismanaged logistics, forced the postal provider to suspend regular deliveries.

Galaktionova was invited to join the organization and help improve its logistics, among other things, soon after this accident. Also, to improve the organization's profitability she spearheaded a campaign to solve the so-called "grey mail" problem. The postal service had sustained annual losses having to process the huge flow of underpaid or unpaid mail. It took two years to reform the system and reduce the "grey mail" financial losses nearly by half.

Inessa Galaktionova, who had always preferred innovative solutions as a senior executive, retained her preferences coming to work for the postal service and suggested that the organization should begin to use most up-to-date marketing tools. It was her idea to let franchisees take over small post offices in rural areas. Implementation of this plan helped the organization to reduce overall costs without compromising the service quality standards. Moreover, the franchise program created some new financial opportunities for the organization, while its partners could set up new post offices on almost anywhere, for example sharing the premises with a local grocery. The quality of service, provided by a franchisee, is monitored and controlled by the head-office.

Inessa Vasilyevna Galaktionova also helped the postal service to improve and develop its external communications, making it a partner for a number of publishing houses. She launched the marketplace Pochta Market - an online platform to integrate retail trade and merchandise delivery. Galaktionova's managerial effectiveness helped the postal service to become part of the federal census processes. Being part of this project allowed the organization to field-test its new tools and technologies, including the special software installed in employees' smartphones.

(Photo : Inessa Galaktionova)

When Inessa Galaktionova had worked for the organization for a few years, she was offered the position of chief executive's adviser. In this function she continued to participate in the modernization of the country's postal service.

Inessa Vasilyevna Galaktionova: evolution of an IT giant

The outbreak of COVID-19 pandemic in 2020 affected business activities all over the world, triggering global tectonic shifts, mostly on the organizational level. Inessa Galaktionova, who had moved on to work for a major IT corporation by then, gave a lot of attention to these shifts and transformations. She was put in charge of ecosystem development and also focused on improving communication between the company's business units and potential customers. Inessa Galaktionova concentrated her efforts on remote work enabling solutions, remote entertainment and leisure services, and food delivery. She views the immense new functionalities of mobile phones as a great advantage.

Galaktionova Inessa Vasilyevna has been working for a major telecoms corporation, one of the leaders of the country's telecoms sector, for the last five years. She was tasked by the company to lead the development of digital ecosystems, enabling the consumer to use a wide range of functions and services from a single phone app.

The marketing strategy, pursued by Galaktionova, is intended to ensure a multifaceted brand development. In particular, the company offers its corporate clients cloud servers for data storage, advanced payment solutions (online checkout apps), special tools to control employees' working hours and KPI. Another promising line of business for the company is the market for urban development and urban management services and solutions. The so-called smart urban management systems help to improve ordinary people's lives and create new opportunities for them.

The key trend in ecosystems development now is to integrate huge numbers of as many various services and resources as possible. The list of digital services and resources Inessa Vasilyevna Galaktionova is integrating within one big ecosystem includes (but is not limited to) television, e-book libraries, self-education and personal development tools, financial services, etc. The company's current and potential capacities enable it to launch and complete large-scale projects in this area. Galaktionova points out that advanced systems of this kind should become key products for any major telecoms provider in the near future.

Inessa Galaktionova: achievements and recognition

Inessa Galaktionova's career has always been associated with highly effective marketing solutions. Her professional achievements have repeatedly been recognized by the professional community. She was a winner of the national professional award for the country's media managers, which is a respected and authoritative form of professional recognition. In 2021, Inessa Galaktionova was named by Kommersant, a major media holding, as one of the country's most effective female managers.

The top executive has a clear vision of media business development strategy. She focuses on fundamentally innovative and potentially breakthrough solutions, simultaneously identifying company's bottlenecks to correct them and minimize any future losses that may be triggered by latent weaknesses.