A Colombian women's cycling team has a new "revealing" uniform, which appears to show plenty of the female cyclists wearing them.

Backed by the Colombian government's Ministry of Sport and sponsored by the city of Bogota, the poorly conceived and received outfits were first donned when the team competed in Italy's Giro Toscana, where the best placed Colombian, Serika Guluma Ortiz, finished 19th, and the event was won by American Shelley Olds.

Witnesses to the disastrous outfits worn by the Colombian women have commented on the conservative appearance at the shoulders but the flesh-colored, exposed look of the waist, lower torso and pelvis, which appears seemingly transparent and semi-nude. The cut-out, bare-flesh look immediately gained media attention, which may have been the intention of the ploy.

The world of social media reacted with remarks that ranged from the outfit being the "[worst] designed garment of clothing in the history of the human race" to it being "[extraordinary] that someone would design it and even more extraordinary that any woman would wear it!! :-)"

However, more outraged individuals have blamed enduring sexism in sports for the ongoing conceptualization of outfits that expose women or look to show the genitalia of women. They also urge spectators to focus on the challenges that women face when seeking fair wages for professional jobs rather than focus on asking why a woman would agree to wear an outfit. Instead, if athleticism remained the focal point of female sports, then there would be less outrage about an outfit and more interest in why Serika Guluma Ortiz may have finished in 19th place rather than 1st place.

Photos of the pseudo-risqué outfits have been shared more than 1,600 times on Twitter. And sports blogs have asked "[is] this the worst kit in history," then consequently explored other uniforms that have been less than tasteful, mentioning Team Scotland's Glasgow 2014 parade uniform and the swimsuits of the Australian team at the Commonwealth Games as other fashion faux-pas. Fortunately, the new outfit is not the national team's uniform, rather it's solely the colors of the IDRD-Bogotá Humana-San Mateo-Solgar team.