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Piolin Sotelo Show Makes Its Comeback On SiriusXM Latino Satellite Radio Oct. 18

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First Posted: Oct 08, 2013 02:25 PM EDT
Eddie 'Piolín' Sotelo
Eddie 'Piolín' Sotelo, the Mexican-born, Spanish-language radio personality, will launch, Piolín Radio channel 147, exclusively on SiriusXM Latino on Oct. 18, 2013. (Photo : Eddie 'Piolin' Sotelo/Facebook)

Eddie 'Piolin' Sotelo, the Mexican-born, Spanish-language radio personality, is making his official comeback to radio on Oct 18 -- and with the moniker, "Tweety," he's the happy, little birdie that's spreading the word of his revival.

Sotelo will launch his new entertainment channel, Piolín Radio channel 147, exclusively on SiriusXM Latino, anchored by his own daily, morning-drive show, "El Show de Piolin," which will air live locally from 6 to 10 a.m. and repeat throughout the day.

Despite the cancellation of his nationally syndicated morning Univision Radio program, "Piolin por la Mañana," and sexual harassment allegations from his former Univision co-workers, Sotelo is hoping for a fresh start at SiriusXM Latino.

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"I'm happy to announce that as of October 18, I can get to all my fans and friends in all corners of the United States and part of Mexico," said Sotelo, who had anticipated his switch to that station in August, People en Español reports.

He gushed that he's has "been given the incredible opportunity to have complete control of my show and my own channel (Piolin Radio, Channel 147). I can finally have that freedom! ... We're gonna have a good time!"

"El Show de Piolin" will feature discussions the day's events, surprise interviews with celebrity guests, listener call-ins, pranks and music.

"It's like I was playing in a sandbox and now I'm going to play in Griffith Park," Sotelo said of his switch to satellite radio, the Los Angeles Times reports.

Sotelo said he isn't concerned about losing any of his "blue-collar radio fan base" and believes his fans would be "willing to pay a subscription fee" to follow him to SiriusXM Latino Satellite Radio.

On Sept. 27, Sotelo posted a picture of his new studio at Sirius XM Radio, where the center of operations for @Sirius XM Latino will take place. 

How much does it cost to subscribe to Piolín Radio?

According to the Los Angeles Times, Piolín Radio will be part of the $5.99 Spanish-language monthly subscription package SiriusXM Español. Subscribers also will have access to "Piolín y Más," a complementary trial package that will allow them to tune into Piolín's show as well as a lineup of Spanish- and English-language music, sports, news and entertainment channels on smartphones and other devices, as well as online.

"SiriusXM is seeking to add to its current 1.7 million Latino subscribers, out of a total customer base of 25 million."

Some critics think he may loose some of his fan base, however.

"This is a very risky move for Piolín because he could fall off the radar and lose his relevancy with his audience," Adam Jacobson, a Spanish-language media consultant based in Miami told the Los Angles Times. "But for Sirius, this is a great move. They need a bigger platform to reach the Latino audience and there are many areas of the country with exploding Latino populations, including in the Midwestern states, where there are not that many terrestrial Spanish-language radio stations." 

Sotelo's past guest have included: President Barack Obama, First Lady Michelle Obama, and Mexican President Enrique Pena Nieto, comedian George Lopez, actors and artists, Will Smith, Jennifer Lopez, Pitbull, Vicente Fernandez, as well as legendary athletes Oscar de la Hoya and Cuauhtemoc Blanco. 

He is scheduled to be inducted into the National Radio Hall of Fame in November 2013.

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