Potential presidential candidate Jeb Bush is reaching out to the Latino community so much so that he spoke in fluent Spanish at a conference of Evangelical Latinos this week. Although Bush has not officially announced a run for the 2016 presidential race, recent moves show that he is eyeing the oval office.

With his speech at the National Hispanic Christian Leadership and previous talks on immigration, Bush may be positioning his campaign around Latino conservatives.

"You are part of the new wave of hope for this country," Jeb Bush said in fluent Spanish to attendees at the conference, the local CBS affiliate reported. Switching to English, he said the U.S. needs immigrants for the country "to become young and dynamic again."

Bush is strengthening ties with Latino voters who would be crucial in the final contest for presidency in 2016. He made appearances in Puerto Rico and Texas with his new Spanish speaking "body man" Raul Henriquez, and he also has Emily Benavides on board to advise him on Latino media.

"You're not going to find a more Latinized anglo than Jeb Bush," said Jorge Arrizurieta, a Miami-based Cuban-American who has worked closely with the Bush family for decades. "There really hasn't been a candidate ever in our country that has these attributes." Bush taught English as a second language in Mexico as a teenager and has lived in Puerto Rico and Venezuela.

Yet, it is unclear if his connection with the Latino community will help him in the primaries, which so far looks to be dominated by rivals with much more conservative views on immigration reform.

Still, moderates see potential if he can rally enough primary victories to win the Republican nomination. 

Rev. Samual Rodriguez, for example. He's the president of the National Hispanic Christian Leadership Conference, a socially conservative group that nevertheless holds views closer to Democrats on immigration policy.

"Jeb Bush has the possibility of engaging the Latino voter in the way George Walker Bush did in 2004," said Rodriguez, "... or even more."