Unlike 2016 GOP presidential frontrunner Donald Trump, who has condemned Latino immigrants, former Florida Gov. Jeb Bush has taken a starkly different approach in his presidential campaign by actively trying to reach out and embrace the Latino community.

In an interview with Telemundo, Bush opened up about the discrimination that his half-Hispanic son, Texas Land Commissioner George P. Bush, experienced as a child due to his olive complexion. According to the 2016 hopeful, who is fluent in Spanish and married to a Mexican woman named Columba, his son faced teasing because of his skin color.

"I know your three sons are bilingual. Were there times when they were younger where they were targeted either because of the color of their skin or their accent?" Telemundo's José Diaz-Balart asked the former Florida governor, according to The Miami Herald. "And as a father how did you talk to them when they would tell you that they were laughed at because of their accent or the color of their skin?"

"I remember there was a time when my son went to Ocala to play baseball, a game on a team. And the team was a Miami team, the majority were Hispanics. My son George, he's dark-skinned," said Bush while speaking in Spanish during a visit to Puerto Rico. "And they spoke horrible things about those from Miami. And naturally I had to explain or describe that people who hate are not the majority, and we just accept them and move forward. Because he was quite upset. Because he and his friends never -- since we live in Miami, we don't have a problem. But in other parts of the country, it exists."

"It's a good lesson to learn, to always remember that we still don't have a country that's full justice for all," Bush continued. "We can see this in the African-American communities also, there's discrimination still. And in my life it's important to acknowledge this and to act about that -- yes."

"Act on it, but how?" asked Díaz-Balart in response.

Bush replied saying, "When I was governor, I got to govern like this, bring in everybody who wanted to be with me. In regards of assigning judges, people in important positions in my administration. I had the greatest diversity from any other governor, and always be aware of the diversity of the state of Florida. It's a virtue. It's something positive. It should not divide us, but we should embrace diversity so that we can have better results."

While Bush has been making the effort to connect with Spanish-languge audiences, a progressive organization has been working on reminding people about the Republican presidential candidate's stance on Latino-related issues.

Carlos A. Sanchez, coordinator of political campaigns for People For the American Way (PFAW), said, "No matter if he speaks in English or Spanish, by continuing to oppose a path to citizenship and opposing the President's actions on immigration reform (Deferred Action for Childhood Arrivals) and Deferred Action for Parental Accountability) that protect DREAMers and families from deportation, Jeb Bush shows he doesn't stand with Latino families."

Sanchez noted a recent Univision poll showe Bush is on track to do no better than 2012 Republican presidential candidate Mitt Romney with Latino voters. He added, "That's because the Republican Party has such an anti-immigrant brand, and Bush continues to pander to the far-right base of the GOP."