Tuesday, June 19, 2018 | Updated at 12:31 AM ET


Hispanics' Breakfast Habits Analyzed in 'What America (Tw)Eats' Twitter Study

First Posted: Feb 19, 2014 11:14 PM EST

The National got milk? Milk Mustache Campaign teamed with a digital analytics tool to discover Spanish-speaking people have been missing or skipping their morning breakfast.

In conjunction with analysis software provider Crimson Hexagon, the National got milk? Milk Mustache Campaign revealed more than 50 percent of people who tweet in Spanish stated they simply don't have enough time or wake up late to not consider breakfast as an option.

The study, known as "What America (Tw)Eats," did disclose Spanish speakers include nutrient-rich choices such as milk in the morning conversations. A result, however, is that Spanish speakers do not focus on foods that would provide them with the same nutrients spotted in milk.

The study spanned two years and was based on "candid" messages tweeted by Spanish-speaking Twitter users revealing their breakfast choices. The tweets included what the Spanish-speaking Twitter users eat or don't eat each morning.

Registered dietitian and nutritionist Su-Nui Escobar said, "Eating healthy usually tops the list of New Year's resolutions, and eating a breakfast with protein, like the 8 grams of high-quality protein in each 8-oz serving of milk, can help keep you fuller, longer so you're more likely to avoid those mid-morning cravings that tend to derail healthier eating habits."

The "What America (Tw)Eats" study highlighted thousands of tweets that were typed every day about skipping breakfast either due to lack of time to prepare or consume a morning meal.

Among the Spanish tweets, in regards to beverages, coffee and milk ranked as the top two options.

It was discovered the top breakfast meal options included bread, cereal, chocolate, eggs, and even pizza. Based on the tweets, it was indicated the breakfast meals were also missing a balanced nutrition of fruits and vegetables, which didn't even hit the top 25 tweeted breakfast foods.

While experts recommended 20 to 30 grams of protein should be consumed during each meal, the average adult breakfast included only 10 to 12 grams. The Spanish-speaking tweets found approximately one in five tweets shared a reference to protein in the morning.

"Paying attention to not only the amount of protein consumed, but also when you consume it, can help you stick to your healthy eating resolutions," Escobar added. "Take the first step towards resolution success by starting your day with a breakfast that includes lowfat or fat free milk -- 8 grams in each 8-oz. glass of milk -- that's more protein than in an egg!"

The National got milk? Milk Mustache Campaign also disclosed that thousands of Spanish tweets were complaints of lack of milk.

"Many complain of pouring a bowl of cereal only to find they're out of much-needed milk," noted the campaign's report. "High density Hispanic states like California, New York and Florida are most likely to run out of milk (most tweets per capita)."


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