Mexican bloggers this week took offense to a Christmas-themed Coca-Cola commercial that the beverage maker had posted to digital media. Critics claim the ad belittled the country's indigenous community.

The Christmas ad features a group of (white) Mexican youngster traveling to an Oaxacan village of Totontepec Villa de Morelos in a pick up truck, where they set up a Christmas tree made of Coke products.

They then light up the tree as the commercial's slogan -- "Let us all be one and united" -- appears in the Mixe language, which is spoken by some 130,000 individuals in Mexico's Oaxaca state.

"White Mexican kids bring Coke, a smile and a pat on the shoulder to indigenous community," commented blogger Laura Martínez of "Mi blog es tu blog." "This is wrong in so many levels, that I'm just going to leave it here. I am speechless. I am without speech."

Latino Rebels, meanwhile, derided the ad for what is called a "White savior complex," which it said the Atlanta-based beverage maker was legitimizing with its campaign.

The Coca-Cola Company, however, noted that the purpose of the commercial, which promotes the company's "Abre tu corazón" (Open Your Heart) campaign, was the opposite.

"In nearly 90 years in the country, Coca-Cola Mexico has worked to share messages of unity and friendship to contribute to build a society free of prejudices," the firm said in a statement.

Nevertheless, the controversial clip was removed from social media, and the company said it was sorry if it had been taken in the wrong way, according to the Associated Press.

"As part of (our) Christmas campaign for this year, the video 'Mixe Community Totontepec' was launched on digital channels, seeking to convey a message of unity and joy," the beverage maker explained in its statement.

"Our intention was never to be insensitive to or underestimate any indigenous group. We have now removed the video and apologize to anyone who may have been offended," Coke concluded.