Hispanic Millennials are Not Acculturating, 'They're Shaping the Broader Culture, They're at the Center of Your Brand'

President and CEO of marketing firm Pinta, Mike Valdes-Fauli, believes that brand loyalty can be won within the Hispanic millennial market, just as soon as advertisers and marketers understand that "brand value matters."

Ad Week Info Diet: Which Apps, TV Shows Does 'From Dusk Till Dawn's' Director Robert Rodriguez Sink His Teeth Into?

By Melissa Castellanos
Mexican-American filmmaker Robert Rodriguez is on a roll lately -- he's known for his films From Dusk Till Dawn, Spy Kids and the upcoming Sin City: A Dame to Kill For, he's the founder/chairman of El Rey network; creator of From Dusk Till Dawn: The Series and he just launched a video-making contest with PepsiCo's Mountain Dew. So what does the impressive filmmaker tune into -- from apps, TV shows, music to his favorite reads, and how does he program for his netwok El Rey?
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