Imagine a spelling bee where the contestant is asked to spell the South American country Colombia and he or she spells "C-O-L-U-M-B-I-A." If you're not Colombian, it may seem like just a harmless mistake from a middle schooler. Now imagine a top executive at a major company or an A-list celebrity or professional athlete with millions of followers on social media who tweets about Colombia with a "u." How do Colombian affiliates, investors, Latino audience or fan base feel about that?
