Hispanic Heavy Radio Users Are Influential, 'Possess Enormous Buying Power'

While upscale Hispanic millennials command wealth with their heavy internet and social media usage, the Hispanic 39-year-old heavy radio user is still quite influential.

Expert and Nielsen Exec Monica Gil Discusses Significance of Hispanic Spending and Behavior

By Nicole Akoukou Thompson
With 1.5 trillion in spending power, there's little need for arguing -- Latinos have a firm hold on national wealth and spending that has influences the way mainstream marketers think, function and spend.

Hispanic Millennials' Shopping Preferences, Behaviors Unveiled in New Research

By Nicole Akoukou Thompson
Sensis Agency and ThinkNow Research unveiled grounding breaking key research findings, which gauge Hispanic Millennials' shopping preferences, attitudes and behaviors.
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