"¡Mi Primera Casa!" Campaign Determined to Push Latinos Toward Home Ownership

The Hispanic Federation and the New York Urban League have joined forces to introduce a new public education campaign, "¡Mi Primera Casa!" or "My First Home!," to increase multicultural access to home ownership.

Latinos and Black Less Likely to Own Homes

The American Dream promises a number of things, one of those things being a home …accented with an optional white picket fence. However, less than half of Hispanics in America have been able to seize that portion of the “Dream,” due greatly to the fact that minorities are more likely to be denied loans and they are less likely to apply for conventional mortgages for the same reason.
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