Shifts have transpired, and the previously underserved Latino market has proven to be a mighty force to be reckoned with in 2014, and the upcoming year will likely prove the same, according to top marketing experts.
Advertising Age, the leading source of analysis and news for the media and marketing community, published "Hispanic Fact Pack 2014," its an annual guide to Hispanic marketing and media. The report examines Hispanic viewership and technological trends, as well as market growth and marketer spending habits.
