Last week, Sprint promoted its head of Hispanic advertising to Chief Marketing Officer of the company, in what might be the end of an ongoing front office shuffle that has seen two people fill and vacate the CMO position in the last year and a half. The move also points to a more concerted effort from Sprint to reach the growing and tech-savvy Latino market in the U.S.
Sprint announced this week that it has signed an agreement to introduce wireless roaming in Cuba. As the hermetic island nation continues to open itself to U.S. trade and commerce, Sprint's deal with Cuba's state-run telecommunications company marks a historic first, as well as a smart move by Sprint CEO Marcelo Claure.
In his first months as the new CEO of Sprint, Latin American entrepreneur and billion-dollar Bolivian wunderkind Marcelo Claure has already taken major action to turn the foundering wireless company around. This included some major layoffs in the company.
Sprint isn't joking when it says it's heading in a new direction. The Kansas-based, third-largest carrier in the United States cut 452 jobs last Friday, including a number of high heads.
With the 2014 World Cup now in the rear-view, Luke Dempsey's entertaining book "Club Soccer 101" helps new-school soccer fans and sports history wonks learn more about professional club teams from around the world -- including La Liga, Bundesliga, English Premier League (EPL), Liga MX, and Major League Soccer (MLS) -- with his new book further helping them understand the passion of "the beautiful game."
Capitalizing on a surprisingly good run by the Unites States Men's National Team (USMNT) in the 2014 World Cup, as well the recording-breaking ratings for ESPN and Univision, United States Soccer Federation President Sunil Gulati and Major League Soccer Commissioner Don Garber discuss the future of MLS and soccer future during Bloomberg Sports Business Summit.
Sprint's new Bolivian Chief Executive Officer, Marcelo Claure, has already shaken things up in his first week, announcing aggressive pricing and cost cuts as a way of strengthening the No. 3 wireless carrier.
Sprint has a new champion leading its Kansas-based wireless service, and he is 6-foot-6 from south of the border. The No. 3 wireless carrier in the United States not only dropped its bid for T-Mobile earlier this week, it replaced its CEO with a Bolivian billionaire.
Miami Beckham United, David Beckham's investing group looking to bring Major League Soccer (MLS) back to Miami has hit a few political road blocks as the group goes into "Plan B" in their quest to bring a soccer club to South Beach.
Latino buying power has become the thing to talk about, as it has increased six fold since the 1990's: the $212 billion collective purchasing ability has matured to an estimated $1.2 trillion in 2013; as the Hispanic population increased 43 percent within the last 13 years, rising from 35.3 million to 52 million+. However, Latino companies (big business and startups) are still few and far between. Despite the magnitude of Latinos' contribution to the American economy, and the number of Latinos functioning at every level of the workforce, Hispanic-owned and Hispanic-run business often don't make impressions on the American public and mainstream corporations. But, there are a few large Latino companies that have been able to access extensive returns, becoming true competitors in their respective industries. The top revenue-earning Latino companies were recently established by HispanicBusiness.com, showing that Latinos head in a varied range of industries, offering a number of services.
