Despite Hispanic Spending Power, Multicultural Marketing Isn't a Priority

Although Hispanic consumers may hold $1.5 trillion in buying power, half of U.S. marketers have failed to establish multicultural marketing initiatives within their organizations, according to a new report.

Study: More Affluent Latinos Entertain Themselves by Shopping, Movies & These Other Activities

Well-heeled Hispanics constitute 12.2 percent of Hispanic earners, and these influences tend to throw about their financial weight a bit more than non-Hispanic affluent spenders.

Hispanic Millennials are Not Acculturating, 'They're Shaping the Broader Culture, They're at the Center of Your Brand'

President and CEO of marketing firm Pinta, Mike Valdes-Fauli, believes that brand loyalty can be won within the Hispanic millennial market, just as soon as advertisers and marketers understand that "brand value matters."

Bicultural, Stylish & Young: Upscale Latinos are Big Spenders, Better Planners, Healthier and Love Pets

Young with large families, stylish and bicultural, upscale Latinos are more likely to belong to dual income earning households. They're more likely to devise a plan for family finances, pay off debt, plan for a brighter tomorrow and own pets.

BRANDED: Latinos Influencing Brands or are Brands Manipulating Latinos?

The Latino population is abundant. The group now outnumbers the longstanding Caucasian majority, and Latinos can take credit for 19% of 16- to 24 year olds in the United States. To reach this demographic, marketers have even gone as far as to feign authenticity, by branding products “Latino.”

Hispanics' Social Media Know-how Has Captivated Marketers

Latinos are at the helm of social media; a fact that was confirmed by a 2013 Pew Report that indicated that 80 percent of Hispanic adults in the U.S. use social media, which is more than whites (70 percent) and African Americans (75 percent).
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