ADP, a leading global technology company providing human capital management (HCM) solutions, today announced new sponsorships with the Advocates Pro Golf Association (APGA) and U.S. Paralympian Noelle Lambert, enhancing Team ADP's global roster of top athletes that launched in 2022.
Nutritionally-poor and unhealthy snacks have become increasingly present in television advertisements within the past five years, despite promises to regulate youth exposure to sugary, high-calorie food. A new report on marketing and snack food nutrition has found that Hispanic and black youth are disproportionate viewers of ads promoting unhealthy savory and sweet snacks.
Although Hispanic consumers may hold $1.5 trillion in buying power, half of U.S. marketers have failed to establish multicultural marketing initiatives within their organizations, according to a new report.
The perfect athletic outfit is a hot commodity for Hispanic consumers who are willing to pay a premium for fortified, slimming athletic gear, which they'll find when shopping stores longer, spending more money and seeking product education than non-Hispanic shoppers.
The ever-popular "one size fits all" approach to marketing is likely the biggest mistake that marketers, brands and businesses can make, particularly when marketers are looking to win a fragment of Hispanics' spending power.
Coca-Cola, Mars, Burger King, Wendy's, McDonalds and many other brands spend above average on Spanish-language TV ads to promote nutritionally poor products and to steer consumer trends, according to a new report. Consequently, their decisive spending has contributed to poor diets and disease in multicultural communities.
"The Crossroads of America," better known as Indianapolis, has quietly experienced a Latino population boom. And the businesses and industries within that community have been making room for business-minded and able-bodied Hispanic/Latino leaders.
Facebook hosted a multicultural learning session last fall, which educated attendees on the scope of the multicultural media market, the benefits of impactful social traffic and the weight of multicultural spending.
Advertisers have been tripping over themselves to get a piece of the coveted and growing Latino market. Yet, little attention has been paid to the tectonic transformations in Hispanic marketing that occurred in 2014 or the monumental developments in Hispanic engagement that will likely take place in years to come. Here are eight things you need to know about the ever-changing Hispanic market.
Shifts have transpired, and the previously underserved Latino market has proven to be a mighty force to be reckoned with in 2014, and the upcoming year will likely prove the same, according to top marketing experts.
President and CEO of marketing firm Pinta, Mike Valdes-Fauli, believes that brand loyalty can be won within the Hispanic millennial market, just as soon as advertisers and marketers understand that "brand value matters."
A leading source of news and analysis on Latin marketing and media presented a two-day conference on the growing influence of Latinos' in business, media and programming.
Based on longstanding statistics, it's expected that the same brand of toothpaste or toilet paper will be found in a Latino household for an entire lifetime -- a loyalty that might even be inherited by younger generations.
"Monolithic community" is not a phrase that describes the wide-spanning and vibrant Latino community. Latinos hail from many different countries and regions, representing different age groups, religions and understandings. Lance Rios, the president and founder of DigiBunch, company partner at Hispanicize and president and founder of Being Latino, recognizes that there isn't one product that appeals to all Latinos, all of the time.
A Hispanic trade organization and a global information and measurement company identified "Upscale Latinos" as the most influential segment in the United States.
