Super Bowl LX once again proved that the biggest night in American sports is also one of the most powerful platforms for Hollywood marketing. In addition to high-profile commercials, several major movie and television trailers debuted during commercial breaks and generated buzz far beyond the stadium, leveraging the event's massive television and streaming audience to reach more than 100 million viewers.
Super Bowl LX weekend in the Bay Area has turned into a high-wattage streetwear circuit, where the game is only one stop on a calendar packed with branded fan experiences, invite-only parties and pop-up fashion moments that pull celebrities, athletes and creators into the same camera-ready orbit.
While Bad Bunny will be far from Miami this year, busy with his own Super Bowl week commitments and Apple halftime performance, his presence is still deeply felt at Gekkō, the Japanese-inspired steakhouse he co-owns in the heart of Brickell, to the point that the locals are ordering his favorite dishes.
During Billboard Latin Music Week 2025 in Miami Beach, Anuel AA surprised the audience with an unexpected gesture: he publicly praised Bad Bunny, calling his upcoming Super Bowl halftime show "legendary" and "a blessing for Spanish-speaking artists." The statement, made during a conversation with DJ Khaled, lit up social media and prompted an inevitable question: has one of reggaeton's most notorious rivalries just ended?
A provocative social media post claiming that Kansas City Chiefs quarterback Patrick Mahomes vowed to boycott the Super Bowl over Bad Bunny as the headliner halftime show, has gone viral. The post, shared widely across Facebook and fan pages, alleges that Mahomes "caused a stir" by publicly rejecting Bad Bunny's appearance at the halftime show.
Travis Kelce is finally addressing those pesky rumors that he is ready to propose to his girlfriend Taylor Swift during a recent press conference just before the Super Bowl.
Love or Hate It, Superstar Singer Taylor Swift and Her Fans Have Been Good for NFL Business (Photo : Patrick Smith/Getty Images)Travis Kelce #87 of the Kansas City Chiefs (L) celebrates with Taylor Swift after defeating the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on Jan.
The Kansas City Chiefs are heading back to the Super Bowl after beating the Baltimore Ravens, as Travis Kelce beats a historic record while girlfriend Taylor Swift watched.
As expected, Republicans have come out to present their takes and railed about the "woke agenda" soon after Super Bowl 57 concluded. One of them is Georgia Republican Congresswoman Marjorie Taylor Greene who hit at the wokeness of the Super Bowl program.
Ben Affleck is not shy about his obsession with Dunkin, and he may be millions of dollars richer thanks to that obsession. Oh, and it seems that he even dragged his wife, Latina icon Jennifer Lopez into the action as they starred in a Super Bowl ad for Dunkin together.
Native Americans are not too fond of several Native American-themed sports teams, from the Cleveland Indians and the Washington Redskins to the Kansas City Chiefs. Now, Native American activist Rhonda LeValdo has come to Super Bowl 57 to protest the Chiefs.
A Tesla critic has spent over half a million dollars to run an ad in the Super Bowl 57 Sunday night to slam the Elon Musk company and show the alleged dangers of its Full Self-Driving technology.
