Latino Millennials Are Most Valuable TV Consumers, and More From Hispanic Millennial Project

Latinos are the most valuable segment of TV watchers in the millennial generation, findings from a new study indicate.

Study: Hispanic Millennials' Food & Beverage Preferences Driven by Familial Heritage

By Nicole Akoukou Thompson
The second largest Hispanic cohort living in the U.S. are Hispanic Millennials, which is why it's important to understand their motivations when it comes to purchasing and food, beverage and alcohol consumption. According to a new study, Latinos are independent shoppers and they spend more money on groceries than other groups.
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