AT&T, Vice Launch 'Between Two Worlds' Campaign to Reach Young Latinos

In the mature U.S. wireless market, competition to find new customers -- or to lure away current customers from other carriers -- is fierce. Seeing an opportunity for growth in young millennials, and especially digital-savvy young Latinos, AT&T is launching a campaign Monday called #BetweenTwoWorlds to win over young bicultural Latinos.

Interview: Why T-Mobile and Univision Chose Each Other for Univision Mobile

Latin Post caught up with T-Mobile senior marketing manager Gustavo Pena and Univision senior vice president at enterprise development Ignacio Meyer over the phone to discuss why the two companies joined forces for Univision Mobile.

T-Mobile and Univision Team Up for Latino-Based Wireless Service Plan

It's a well-known fact that Latinos are some of the foremost consumers of mobile technology and T-Mobile aims to please with the announcement of a new wireless service with Univision called Univision Mobile.
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