The tech world is hanging on to every scrap of information it can get regarding the latest news of what to expect with Apple's iOS 7. What fans of the iPhone have found amid the rumors is a controversial aesthetic, and a fair amount of paranoia.

The latest beta edition of iOS 7 has recently come out, and iPhone fanatics are scrambling to process all of the new information and try to figure out what it means. As far as the display goes, it has gotten mixed reactions. For people used to the iPhone's traditional color schemes, this latest development leaves a poor taste.

"Am I alone in thinking the iOS 7 home screen icons look ugly, poorly balanced, and of an unattractive color palate?" wrote Circa CEO Matt Gilligan.

While Gilligan certainly isn't alone in his feelings towards the latest beta of iOS 7, there are still plenty of people who see nothing wrong with a little change. The folks at Macworld praised Apple for its "stunning change" and minimalistic icons. Still others are waiting to see what else will come before they pass judgment.

"As we said before, iOS 7 brings huge changes in the visual department, which is an important part of the way you relate with your tablet or phone. Yet the really substantial, game-changing new features are few and far between. That said, Apple has a history of keeping its most pulse-quickening news for its next iPhone and iPad announcements. For that, we will have to wait until this fall," write the folks at CNET.

It's true, so far there have been no real game-changing features announced, save for one perhaps. In the latest iOS 7 beta, an innocent-sounding "Frequent Locations" feature has been added, leading to a fair amount of paranoia among the technically-savvy.

The Frequent Locations feature tracks every place the user goes and pulls up a nice map and statistics graphic to break down where you travel to the most. With the NSA scandal still fresh in the minds of many people, however, the general sentiment seems to be one of paranoia towards giving our technology any more information than it needs.

"It's a feature that has to be enabled by users on setup (allowing the iPhone to use your location has been opt-in for years), and will now also include a user-facing interface so you can actually see what's been recorded. And that, apparently, might scare people. Not the headlines that make it sound scary, of course, but the non-hidden, still relatively benign, still opt-in and disable-able, user facing feature," observes Rene Ritchie of iMore.

So there you have it, at least one person in the know doesn't seem to be too disturbed by this latest advancement in technology. Still, given the backlash it will be interesting to see how Apple responds to the public criticism of this new feature. The latest iPhone is expected to hit stores sometime this fall.