Disney is experimenting with just how hot "Frozen" continues to be by opening a new boutique in Downtown Disney that turns little girls and boys into characters from the movie.

The Orange County Register reported that the store, Ana and Elsa's Boutique, opened Monday morning to a long line of enthusiastic fans.

It is a move by Disney to see how popular the idea is before opening new locations.

It offers makeovers for about $35, which includes hairdos, nail polish and a tiara, but costumes to complete the look can be bought separately.

The hit animation blockbuster, and the highest-grossing of all time, is still just as popular as it was almost a full year ago.

The movie grossed more than $1 billion worldwide, and had remakes of the songs along with the movie dubbed into different languages.

Learning from its past, Disney is making sure to capitalize on the success of the movie, unlike the sluggish approach it had to the success of "The Little Mermaid."

Over the weekend, Disney closed a 26-year-old ride at the Epcot park in Orlando, in order to make way for a "Frozen"-themed ride.

Maelstrom officially closed Sunday in the Norwegian Pavilion in Epcot, one of the many pavilions representing nations of the world.

The landscape for the fictional land of Arandelle in "Frozen" was based off of real Norwegian towns and villages, making it an ideal replacement.

The Orlando Sentinel reported on the closure and included clips from its archives from when Malestrom first opened.

Gunnar Jerman, the president of NorShow, a consortium of 11 companies that represented Norwegian interests at the pavilion in the 1980s, told the Sentinel when the pavilion opened that it would help make Norway better-known.

That is, of course, before "Frozen" was dreamed up, helping to boost the sentiment years later.

But not all were happy with the closure of the ride, and its replacement being based on the movie.

Some fans told the Sentinel that the pavilions were meant to educate visitors about the real lives and cultures of people living in the highlighted nations. A social media hashtag emerged, #savemaelstrom, but it was unable to stop the closure.