Beauty-Focused Latina Consumers Use Social Media to Explore Products, Trends: Study

"Siempre Beauty III: Latinas and Social Media: the 2015 Siempre Mujer Hispanic Beauty Study" found that Latina women and millennial Latinas are deeply engaged in the beauty category, spending billions on products and services. Latina consumers are digitally savvy shoppers who find beauty everywhere, and they're at the forefront of technology.
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