Advertisers have been tripping over themselves to get a piece of the coveted and growing Latino market. Yet, little attention has been paid to the tectonic transformations in Hispanic marketing that occurred in 2014 or the monumental developments in Hispanic engagement that will likely take place in years to come. Here are eight things you need to know about the ever-changing Hispanic market.
Savvy, affluent and upscale Latinos have soaring purchasing power, and ad campaigns have been working to connect with high-earning Latinos by attempting to understand the preferred media and voice of this segment.
