Success within the Hispanic market simply demands that small businesses and large corporations provide first-rate service. There are few underhanded tricks to sway the growing community. U.S. born Latinos, as well as those who've recently entered the country under dire circumstances, must be treated with respect, something that many marketers are still struggling to understand.
Based on longstanding statistics, it's expected that the same brand of toothpaste or toilet paper will be found in a Latino household for an entire lifetime -- a loyalty that might even be inherited by younger generations.
