Football superstar Cristiano Ronaldo caused massive financial headaches to Coca-Cola after he removed the Coke bottles at a press conference for Euro 2020.
Investors who have lost faith in Argentina’s economic conditions may have a change of heart soon. Under President Mauricio Macri’s rule, the country is bouncing back from decades of stagnancy.
Coca-Cola, Mars, Burger King, Wendy's, McDonalds and many other brands spend above average on Spanish-language TV ads to promote nutritionally poor products and to steer consumer trends, according to a new report. Consequently, their decisive spending has contributed to poor diets and disease in multicultural communities.
Sweetened beverages, particularly soda, are packed with tablespoons of sugar or high fructose corn syrup. And often, it's paired with "natural" caramel color, phosphoric acid and caffeine. For these reasons, health officials identified soda as a key contributor to obesity and diabetes in adults and children in Mexico.
With female viewership for professional football at an all-time high, ad sales for Super Bowl XLIX are selling at a steady pace despite the National Football League (NFL) having dealt with Ray Rice's domestic violence and Adrian Peterson's child abuse case.
Global financial services company Credit Suisse believes Qatar would only suffer short-term economic consequences if they were to lose the rights to host the 2022 World Cup as FIFA's bribery investigation against the desert nation winds down.
The 2014 FIFA World Cup is set to start in June from Brazil, and viewers in the United States are prepared to use their digital devices for better game viewing.
HSN and Univision have just bedded and conceived a new shopping portal, Boutique Univision, which will cater to Latino audiences and consumers. The partnership is a first-of-its-kind marketing partnership between two goliath companies, which will collaboratively tap the Hispanic consumer market.
