Lance Rios of Being Latino, DigiBunch and Hispanicize Shares the Secrets of Marketing to Latinos

"Monolithic community" is not a phrase that describes the wide-spanning and vibrant Latino community. Latinos hail from many different countries and regions, representing different age groups, religions and understandings. Lance Rios, the president and founder of DigiBunch, company partner at Hispanicize and president and founder of Being Latino, recognizes that there isn't one product that appeals to all Latinos, all of the time.
Real Time Analytics