Argentina's Digital Purchases Grow, But Mixed Results Projected Compared to Other Latin American Countries

Latin America has embraced the digital age, and Argentina is utilizing the technology for digital purchases. A study conducted by Prince Consulting for the Cámara Argentina de Comercio Electrónico (CACE) revealed business-to-consumer and consumer-to-consumer digital transactions totaled $4.53 billion in 2013, or 24.8 billion pesos in Argentina.
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