Amazon is ready to take on the bespoke charm of Etsy with a new marketplace for items for sale, handmade by the good people of everywhere. On Thursday, the online retail giant launched a new artsy and crafty marketplace called Handmade at Amazon.
Five years ago, Natalia Roman of Wisconsin discovered that her artistic talent could transition into world-class baking skills. With the encouragement of her friends and family, she got the push she needed to start her own business and become known as the "Cake Boss of Milwaukee."
