Despite Hispanic Spending Power, Multicultural Marketing Isn't a Priority

Although Hispanic consumers may hold $1.5 trillion in buying power, half of U.S. marketers have failed to establish multicultural marketing initiatives within their organizations, according to a new report.

Hispanics Spend More Time and Money In Store, Desire Product Education

By Nicole Akoukou Thompson
The perfect athletic outfit is a hot commodity for Hispanic consumers who are willing to pay a premium for fortified, slimming athletic gear, which they'll find when shopping stores longer, spending more money and seeking product education than non-Hispanic shoppers.
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