"Monolithic community" is not a phrase that describes the wide-spanning and vibrant Latino community. Latinos hail from many different countries and regions, representing different age groups, religions and understandings. Lance Rios, the president and founder of DigiBunch, company partner at Hispanicize and president and founder of Being Latino, recognizes that there isn't one product that appeals to all Latinos, all of the time.
Toyota is hoping to reach out to the Hispanic community as the automaker has been named the official automotive and transportation sponsor of Hispanicize 2014. The fifth-annual Hispanicize 2014 conference is expected to host more than 1,500 influential Latinos from various professional fields such as business, film, journalism, marketing, music, and technology. Toyota North America's Group Vice President of the Hispanic Business Strategy Group Patricia Salas Pineda will be one of the professionals in attendance.
The Latino Startup Alliance (LSA), a non-profit founded to support Latino tech entrepreneurs get their startups off the ground, is joining with Latino PR and news wire Hispanicize to expand its non-profit organization nationally.
The state of Latinos and Tech is increasingly reported on, especially by Latino journalists and/or in the pages of tech sections at Latino-focused news media, like this website. Rarely is the mirror turned on the Latino reporters, but one survey hopes to begin doing just that: studying Latino journalists' beliefs about their careers and the role social media and technology play in their lives.
