Millennials find themselves at a cultural crossroads, the intersection between identifying with their roots while increasingly acculturating to the U.S. mainstream.
Last month, the U.S. saw its unemployment rate drop to its lowest level since before the recession in 2008 as it went down from 6.7 percent in March to 6.3 percent.
As the price of limes increase in Mexico, the "green gold" has become a precious commodity that has citrus growers and truckers who deliver the crop on edge because of a recent rise in theft of the product.
So, it's no secret that retailers have discovered the buying power of the Hispanic community, recognizing that Latinos are fans of technology, apparel, automobiles, and big brands. That bit of knowledge is especially valuable during the holiday season when the number of ads and billboards flare up, demanding the attention of anyone who will give it.
Many American companies today are shifting their focus toward the Latino market in an effort to tap into a growing Latino population in the U.S. At the same time, Latinos in the U.S. are also trying to tap into the Anglo market as well.
