Aimed at boosting its Latino audience, Netflix has partnered with Univision to coproduce some new shows for next year. The announcement was made at Univision's upfronts for 2016 in New York, in which the media company presented its programming plans to advertisers.
Streaming video is the next generation of entertainment. But as a mix of Hollywood and Silicon Valley, is it representative of the diversity in the U.S.?
The latest study shows Latinos still dominate the over-the-top (OTT) Internet streaming entertainment market, and adds new insights about the differences (and similarities) between Spanish-dominant and English-speaking or bilingual households.
In a new pact that builds on a successful partnership last year, Discovery Communications has inked a deal with digital-native Latino video network MiTú for more Latino series for Discovery's Hispanic TV network, as well as digital content online, in both English and Spanish.
The first true Internet TV OTT (over-the-top) streaming subscription service in the U.S., DirecTV's Yaveo, was aimed squarely at Latinos. Now that audience of tech-savvy cord cutters has proved valuable enough for the budding industry's leader, DISH's Sling TV, to create its own special Latino branded service.
