Latinos Still Leading Digital Entertainment Trends, But the Gap is Closing

Latinos are still over-indexing as a digital entertainment audience above other ethnic demographics and above the general population as a whole. But the study also shows the gap between leading digital Latinos, and everyone else, is starting to close.

Latino Millennials Are Most Valuable TV Consumers, and More From Hispanic Millennial Project

By Robert Schoon
Latinos are the most valuable segment of TV watchers in the millennial generation, findings from a new study indicate.

Speaking English, Watching TV in Spanish: Forthcoming 'Hispanic Millennial Project' Study is Full of Surprises

By Robert Schoon
Media, technology, and advertising companies have had their eyes on millennial Latinos for quite some time, since young Latinos in particular represent a wave of consumer power comparable to the boomer generation -- not to mention that seemingly every study and survey finds new ways in which they are "ahead of the curve."
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