The southern portion of the San Francisco Bay Area of Northern California, where the tech mecca Silicon Valley resides, is abundantly populated with Latinos. In fact, the budding Latino community represents 30 percent of the population. However, there's just three percent of Latinos working in the Valley's high-tech workforce,
Eighty percent of Latinos have social media accounts, surpassing the general population's 72 percent. Hispanics beat out non-Hispanics in the use of YouTube and Twitter for shopping, not to mention its use for personal, observational and professional purposes.