The National Basketball Association is easily one of the most diverse sports leagues in the United States today. The Hispanic fan base is rapidly growing among NBA supporters everywhere. NBA Vice President of Marketing Saskia Sorrosa talked with Latin Post about the Noches Ene-Be-A campaign in an exclusive interview.
Los Knicks' Noche Latina night ended in disappointment for a lot of fans, as a bad loss to the Cleveland Cavaliers may have buried hopes of making the playoffs.
The pre-Noche Latina festival, held on Sunday, March 24, drew fans and talent from all over, assembled to collectively celebrate Latino players, fans, and culture with sensational dance performances, exceptional music, delectable dishes, stellar audience interaction, ongoing giveaways, and access to some of the best basketball legends to ever work the rectangular court.
