A Farmer's 'Beef' with Chipotle: The Burrito Giant's Ads, Depiction of Farmers and Its Food Come into Question

What draws you to eat a particular burrito? Taste, quality or price -- or all of the above? And if you are paying more, are you truly getting better quality or are you just getting wrapped up in the claims and flashy advertising? One farmer gave mega-burrito giant Chipotle a piece of his mind on the depictions of farmers, the origins of its food and challenged the company to change its ways.
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