Sling TV just announced it has added local live broadcasts from Univision and UniMás to its Spanish-language OTT streaming service, Sling Latino. It's a first for the company and a sign of how it might evolve next.
While DirecTV and DISH have both leveraged their established pay-TV businesses to launch OTT (over-the-top) Internet streaming TV aimed at Latino audiences earlier this year, one year-old startup KlowdTV has decided to enter the fray by adding an assortment of 29 Spanish-language channels to its micro-bundle Internet TV selection.
The latest study shows Latinos still dominate the over-the-top (OTT) Internet streaming entertainment market, and adds new insights about the differences (and similarities) between Spanish-dominant and English-speaking or bilingual households.
The first true Internet TV OTT (over-the-top) streaming subscription service in the U.S., DirecTV's Yaveo, was aimed squarely at Latinos. Now that audience of tech-savvy cord cutters has proved valuable enough for the budding industry's leader, DISH's Sling TV, to create its own special Latino branded service.