The Youthful Latino Consumer Population Has More Years of Effective Buying Power Than any Other Group

The "ambicultural" and youthful Latino consumer population has more years of effective buying power that any other consumer group, and Latinos are using that purchasing window to endorse brands that observe the nuances of their heritage and culture.

Twitter, Kantar Media Partnership Strengthens Twitter TV Ratings Measurements in New Regions

By Michael Oleaga
With social media becoming a popular tool by people to discuss television programs, television and advertising partners are looking to build on such engagements. Twitter has become a social platform to enhance its television measurements in most regions worldwide.

Two-Thirds of U.S. Consumers Own Smartphones, Impacts Social Media; Hispanics 'Trailblaze' Digital Revolution

By Michael Oleaga
One cannot deny the impact social media has had on modern society, and Hispanics are becoming "trailblazers" in the digital revolution.
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