Facebook-Organized Multicultural Learning Sessions Shed Light on Interests of Hispanic Users Online

Facebook hosted a multicultural learning session last fall, which educated attendees on the scope of the multicultural media market, the benefits of impactful social traffic and the weight of multicultural spending.

Brand Loyalty Among U.S. Hispanics: the Myth vs the Reality

Based on longstanding statistics, it's expected that the same brand of toothpaste or toilet paper will be found in a Latino household for an entire lifetime -- a loyalty that might even be inherited by younger generations.
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