Shopping for Your Roots: How the Grocery Trip Culturally Connects Latino Millennials

Millennials find themselves at a cultural crossroads, the intersection between identifying with their roots while increasingly acculturating to the U.S. mainstream.

Study: Bicultural or Unacculturated Hispanic Consumers Love Shopper Club Stores

Sam's Club, Costco Wholesale, BJ's Wholesale Club, and other shopper club stores across America are loved by Latino shoppers, who frequently seek out deals and discounts to ease the strain on their wallets.
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