Young with large families, stylish and bicultural, upscale Latinos are more likely to belong to dual income earning households. They're more likely to devise a plan for family finances, pay off debt, plan for a brighter tomorrow and own pets.
Savvy, affluent and upscale Latinos have soaring purchasing power, and ad campaigns have been working to connect with high-earning Latinos by attempting to understand the preferred media and voice of this segment.
