Marcelo Claure

Sprint Layoffs: CEO Claure Drops Major Execs, Sets Focus on Latino Market

In his first months as the new CEO of Sprint, Latin American entrepreneur and billion-dollar Bolivian wunderkind Marcelo Claure has already taken major action to turn the foundering wireless company around. This included some major layoffs in the company.
Univision mobile

AT&T, Vice Launch 'Between Two Worlds' Campaign to Reach Young Latinos

In the mature U.S. wireless market, competition to find new customers -- or to lure away current customers from other carriers -- is fierce. Seeing an opportunity for growth in young millennials, and especially digital-savvy young Latinos, AT&T is launching a campaign Monday called #BetweenTwoWorlds to win over young bicultural Latinos.
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