In his first months as the new CEO of Sprint, Latin American entrepreneur and billion-dollar Bolivian wunderkind Marcelo Claure has already taken major action to turn the foundering wireless company around. This included some major layoffs in the company.
In the mature U.S. wireless market, competition to find new customers -- or to lure away current customers from other carriers -- is fierce. Seeing an opportunity for growth in young millennials, and especially digital-savvy young Latinos, AT&T is launching a campaign Monday called #BetweenTwoWorlds to win over young bicultural Latinos.
