While DirecTV and DISH have both leveraged their established pay-TV businesses to launch OTT (over-the-top) Internet streaming TV aimed at Latino audiences earlier this year, one year-old startup KlowdTV has decided to enter the fray by adding an assortment of 29 Spanish-language channels to its micro-bundle Internet TV selection.
The latest study shows Latinos still dominate the over-the-top (OTT) Internet streaming entertainment market, and adds new insights about the differences (and similarities) between Spanish-dominant and English-speaking or bilingual households.
It's still the early days of over the top television (OTT or Internet TV), which means the field is still wide open for innovation and less-established players can make a splash. One of those new players is TuYo, billed as the first Internet TV service for Latino millennials, built and owned by Latinos, which is set to launch in the coming weeks.
The battle for the cord-cutting, Internet savvy Latino viewer is heating up, as DISH network's Sling TV announced this week it would be adding Univision Spanish-language content to its live and on-demand Internet TV lineup.
Yaveo, a streaming entertainment TV subscription for Spanish-language programming over the Internet, puts Latinos at the center of media history: It's the first of its kind Internet-only TV subscription to launch in the U.S.
