Apple finally opened the coveted treasure chest of iPhones today as the company unveiled the brand new iPhone 5S and 5C, marking the first time two iPhones were released simultaneously.

Check out the videos on Apple.com, where the company unleashed the products with high quality photos complete with detailed descriptions.

Both the iPhone 5S and 5C will be going on sale Sept. 20, with preorders starting Sept. 13. The historic double release of the iPhone signals the beginning of a new era as Apple looks to switch things up to stay in touch with international and domestic competition.

"In the past, when we've launched a new iPhone, we lowered the cost of the old iPhone, making it more accessible to new people," Apple's Chief Executive Officer Tim Cook said. "But this year, we're not going to do that."

As expected, the iPhone 5C is the cheaper option and will be a great way for people on lower budgets to have access to the iPhone experience. These are starting at $99 for a 16 GB phone. Apple is also offering these phones in a variety of colors, clearly offsetting any concerns in the plastic material that they are made of. The iPhone 5S, catering to wealthier consumers, will start at $199 for the 16 GB option. The iPhone 5S will come in black, silver, and gold.

Apple senior vice president Phil Schiller said the 5S will perform better and also has better battery life. He said the phone will have 10 hours of LTE and Wi-Fi browsing, 40 hours of music and 250 hours of standby time.

The camera for the 5S, as CBS news says, is getting a "major upgrade." Apple is increasing pixels and the new phone will autodetect white balance.

Arguably one of the most anticipated parts of today's unveiling ceremony was when the company discussed the new fingerprint sensor, which was talked about in the rumor mill for weeks. This helps beef up the phone's security as smartphones continue to be a hot commodity.

"Your fingerprint is one of the best passes in the world. It's always with you, and no two are exactly alike," Apple senior vice president Jony Ive said.