Shaniece Hairston, daughter to Basketball Wives' Evelyn Lozada, is the brand new face for BCBGeneration. This is in addition to being the face of her mother's beauty line, Vida Lux Line, and a frequent model for her mother's shoe line, Dulce Shoe Boutique.

"Shooting for bcbgeneration earlier today. Love Fall clothing," the 20-year-old fashionista reported from her twitter account.

Hairston shot her first BCBGeneration campaign on Wednesday. BCBGeneration is a junior label from Max Azria's BCBG, and is heading by creative director Joyce Azria, daughter to Max Azria. Established in 2009, the brand manufactures looks and fashion concepts, as opposed to the delivery of simple tight jeans and graphic shirts. The vast, trendy collection is geared toward the everyday girl who wants to look extraordinary every day or night, in whatever way that might mean for her personally.

The Puerto Rican model, who is now in talks with leading modeling agencies and movie producers, made her first appearance on television alongside her fiery mother in the hit series Basketball Wives. The show centers on women who are or were married or engaged to basketball players, and their families.

Most recently Hairston appeared in Future's debut music video for the song "Neva End," which features Kelly Rowland. She also appeared on the cover of Rolling Out magazine with her mother.

Hairston shares an incredible bond with her mother, who constantly encourages her, and pushes her to seize every opportunity. Lozada constantly tweets photos for her daughter, praising her for her beauty and her ambition.