It looks like Apple or Target made a big mistake by mixing up their brand new iPads with the ones that were already used.

Robin Crowley went to Target to purchase a new iPad Air on Black Friday thanks to a special deal that provided with her a $115 gift card after making the $499 purchase. However, she opened it up to find somebody else's info -- contacts, photographs, you name it.

Based on the information she saw when she first turned on what she thought was a new and unused iPad Air, Crowley said she thought someone in California previously owned the tablet.

"Hundreds of pictures of friends and family" were already on the iPad Air, Crowley told CTV. "A complete schedule that was on the calendar there. There was three pages of apps that she had obviously added."

Target sent a statement to CTV News -- the news outlet that reported on the story - to address the seemingly embarrassing incident.

"The privacy of our guests is of paramount importance and this is the first time we have heard of this type of event. We are investigating it with our partners at Apple and are happy to keep you posted as we learn more."

The iPad Air is a big step up from the older models, Zach Epstein said in a review for BGR.com. Epstein wrote the review after having the iPad for a month and he said he is pleased with what he has seen and enjoyed so far on his new tablet.

"The iPad Air is noticeably better in every way compared to the fourth-generation model," he wrote. "It's thinner and lighter than the previous iPad, the battery lasts longer, performance is much faster and smoother, and the design is far more attractive. Everything about the iPad Air is better."

The new iPad Air went on sale on Nov. 1, 2013.