Super Bowl fans might not enjoy being in the chilly confines of the Meadowlands in early February, but the NFL sure will.

The league is looking to make this year's Super Bowl even bigger than ever as the 2013-14 season marks the first time we'll be seeing the big game take place in New York.

The anticipation is already evident in the way advertisers have marketed the game as a unique experience to offset the usual dome or warm-weather stadium, but now they'll be looking to get a return on investment by dumping more money than ever into advertisements.

Fox announced that it has sold out all of its TV broadcast commercial spots with two months still remaining before the game takes place on Feb. 2. This is unusually early, especially when compared to last year's sellout on CBS that did not come for a month later.

Fox Sports executive vice president Neil Mulcahy said that the commercial slots are the "worst-kept secret."

"The demand has been incredible," he said. "Having the game in the New York market this year meant a lot to people wanting to be there."

This year's Super Bowl will also mark the second time that the game will be broadcast online via a live stream. Various digital platforms as well as FoxSports.com will have the live feed during the game, the USA Today said.

The newspaper also said that media buyers estimated that the 30-second commercials were sold for around $4 million, which is almost a quarter of a million dollars more than the average for the 2013 CBS broadcast.

"The Super Bowl is a unique TV event," Jon Swallen, the chief media research officer for Kantar Media, said to USA Today. "With advertisers now routinely building integrated marketing campaigns around the Super Bowl spots, locking down commercial time early fits in with the longer lead times for planning these complex campaigns."